In a surprising turn of events in the Indian automotive sector, Mahindra & Mahindra has outpaced Hyundai Motor India in domestic passenger vehicle (PV) wholesales for September 2025. This development comes even as Hyundai’s flagship SUV, the Creta, posted its highest-ever monthly sales, underscoring the intense competition in India’s booming SUV market.
Mahindra Takes the Lead
Mahindra sold 56,233 units in September 2025, marking a robust 10.13% year-on-year growth. In contrast, Hyundai clocked 51,547 units, a modest 0.87% increase over the same period last year. This gives Mahindra a lead of 4,686 units, a significant margin in a market where every thousand counts.
The surge in Mahindra’s sales was fueled by strong demand for its SUV lineup, including the Scorpio-N, Scorpio Classic, XUV700, Thar, and the newly launched XUV 3XO. The company also benefited from the recent GST 2.0 rate rationalization, which allowed it to slash ex-showroom prices by up to ₹1.56 lakh, making its vehicles more attractive to price-sensitive buyers.
Creta’s Record Month
Despite Hyundai trailing Mahindra in overall PV sales, the Hyundai Creta stood out with a record-breaking 18,861 units sold in September. This is the highest monthly volume ever for the Creta, reaffirming its dominance in the midsize SUV segment.
Hyundai’s SUV portfolio contributed 72.39% of its total domestic volumes, with models like the Venue, Alcazar, and the newly launched Creta Electric playing key roles. Hyundai also responded to the GST changes by offering price cuts of up to ₹2.40 lakh across its lineup, along with festive season benefits.
Festive Demand and Logistics Challenges
Mahindra’s Automotive Division CEO, Nalinikanth Gollagunta, highlighted that the first nine days of Navaratri saw over 60% growth in SUV segment retails compared to last year. However, he also acknowledged logistical constraints, particularly in trailer availability, which impacted dispatches to dealers.
EV Push and Portfolio Expansion
Both companies are aggressively expanding their electric vehicle (EV) portfolios. Mahindra’s EV lineup includes the XUV400, BE 6, and XEV 9e, while Hyundai is banking on the Creta Electric and Ioniq 5 to capture the growing EV market.
Investor Takeaway: Sector Momentum and Trading Opportunities
The SUV segment continues to be the growth engine of India’s auto market, with both Mahindra and Hyundai capitalizing on consumer preference shifts, tax benefits, and festive demand. For traders and investors, this dynamic presents opportunities in auto stocks and derivatives.
That’s where Eqwires comes in — the Best SEBI Registered Eqwires Research Analyst in India. Whether you’re looking for best option trades providers, stock options, or best options trading strategies, Eqwires delivers precision-driven insights. They’re also trusted as the best equity tips provider, best intraday tips provider, best stock market tips provider, and the best stock market company in India for navigating volatile sectors like automobiles.
As Mahindra and Hyundai gear up for the festive quarter, expect more strategic launches, aggressive pricing, and fierce competition. For market participants, staying ahead means tracking not just sales numbers but also policy shifts, consumer sentiment, and trading momentum — and Eqwires is your edge in that race.
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