India’s consumer economy has witnessed a historic upswing this Navratri season, marking the highest festive sales in over a decade. The surge is largely attributed to the recent GST reforms, which reduced tax rates across key consumer categories, triggering a wave of spending in automobiles, electronics, fashion, and lifestyle goods.
Automobile Sector Leads the Charge
The auto industry emerged as the biggest beneficiary of the festive momentum:
- Maruti Suzuki doubled its Navratri sales compared to last year, delivering 1.65 lakh vehicles in just eight days. Day 1 alone saw a record 30,000 cars delivered—the highest single-day performance in 35 years.
- Mahindra & Mahindra reported a 60 percent year-on-year jump in SUV sales, with models like the XUV700 and Scorpio N driving demand.
- Tata Motors retailed over 50,000 vehicles, led by popular models such as the Nexon, Punch, and Tiago.
- Hyundai saw SUVs like Creta and Venue account for over 72 percent of total sales.
- Hero MotoCorp and Bajaj Auto experienced a doubling of showroom footfall, especially in the commuter segment.
Consumer Electronics Boom
Electronics brands reported explosive growth, fueled by GST rate cuts and aggressive festive pricing:
- Haier India saw an 85 percent surge in sales, nearly selling out its Diwali stock of premium TVs priced above ₹2.5 lakh. Daily sales of 65-inch TVs reached 300–350 units.
- LG Electronics, Godrej Appliances, and Vijay Sales all reported high double-digit growth.
- Reliance Retail posted a 20–25 percent increase in Navratri sales, driven by large-screen TVs, smartphones, and fashion.
GST Cuts: The Catalyst for Consumption
The GST Council’s rate reductions, effective September 22, allowed companies to pass on savings directly to consumers. This led to:
- Lower product prices across categories
- Increased affordability of high-ticket items like SUVs and smart TVs
- A revival in consumer sentiment after years of sluggish demand
Retailers also layered additional price incentives on top of the tax cuts, further boosting footfall and conversions.
Festive Season Outlook
The first half of India’s festive calendar—spanning Onam, Durga Puja, Navratri, and Dussehra—accounts for 40 to 45 percent of total festive sales. With Diwali around the corner, brands are optimistic that this momentum will carry forward, setting the stage for a blockbuster quarter.
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