In a major consumer-friendly move, Hindustan Unilever Ltd (HUL) has announced significant price reductions across its popular product portfolio following sweeping Goods and Services Tax (GST) reforms. Effective September 22, 2025, the revised prices will apply to household staples such as Dove shampoo, Lux soap, Lifebuoy, Horlicks, Kissan Jam, and Bru coffee, offering relief to millions of Indian consumers ahead of the festive season.
What’s Changing
The GST Council’s decision to simplify the tax structure by reducing rates on essential items from 18% to 5% has prompted FMCG giants like HUL to pass the benefits directly to consumers. Here’s a snapshot of the new pricing:
| Product | Old Price | New Price | Reduction |
|---|---|---|---|
| Dove Shampoo (340 ml) | ₹490 | ₹435 | ₹55 |
| Horlicks (200 gm) | ₹130 | ₹110 | ₹20 |
| Kissan Jam (200 gm) | ₹90 | ₹80 | ₹10 |
| Lifebuoy Soap (4x75g) | ₹68 | ₹60 | ₹8 |
| Lux Soap (100 gm) | ₹35 | ₹30 | ₹5 |
| Bru Coffee (100 gm) | ₹180 | ₹160 | ₹20 |
These reductions reflect HUL’s commitment to aligning with government policy while maintaining product quality. The company has confirmed that new stock with updated Maximum Retail Prices (MRPs) will reach shelves shortly.
Why It Matters
This move is expected to:
- Boost consumer sentiment ahead of the festive season
- Increase demand for personal care and food products
- Stimulate retail and rural consumption
- Support FMCG sector growth amid inflationary pressures
The GST Council’s reform is part of a broader effort to simplify India’s indirect tax regime. By moving from a four-slab system to a two-tier structure (5% and 18%), the government aims to make taxation more transparent and equitable.
Market Reaction
Following the announcement, FMCG stocks surged. HUL shares rose over 4%, while peers like ITC, Dabur, and Britannia also posted gains. Analysts expect this pricing reset to improve volume growth and margin stability in the coming quarters.
Strategic Takeaways for Traders
This development opens up several trading and investment opportunities:
- Short-term momentum trades in FMCG stocks
- Options strategies around HUL and sector leaders
- Swing setups in mid-cap consumer names
- BTST trades ahead of festive demand spikes
For traders seeking high-conviction setups and disciplined execution, this is where Eqwires stands out as the:
- Best SEBI Registered Eqwires Research Analyst in India
- Best option trades providers
- Experts in stock options and best options trading strategies
- Best equity tips provider for swing and positional trades
- Best intraday tips provider with real-time guidance
- Best stock market tips provider across all market conditions
- Widely recognized as the best stock market company in India for consistent, research-backed trading support
Whether you’re navigating sector rotation or preparing for festive volatility, Eqwires delivers the clarity, strategy, and edge that serious traders demand.
Top-notch SEBI registered research analyst
Best SEBI registered Intraday tips provider
Telegram | Facebook | Instagram
Call: +91 9624421555 / +91 9624461555