Amagi Media Labs, a Bengaluru-based SaaS firm specializing in cloud-native video delivery solutions, has filed its draft red herring prospectus (DRHP) with SEBI, proposing a ₹1,020 crore IPO. This marks a significant step as Amagi gears up to expand its technology infrastructure and global footprint.
IPO Structure and Breakdown
The IPO includes two major components:
- Fresh Issue: ₹1,020 crore to be raised
- Offer for Sale (OFS): Up to 3.41 crore shares by existing investors like Accel, Norwest Venture Partners, Premji Invest, and others
Additionally, the company may opt for a pre-IPO placement of ₹204 crore, which will proportionally reduce the fresh issue size.
Strategic Investment Goals
Amagi plans to utilize ₹667 crore from the fresh issue towards:
- Enhancing cloud infrastructure
- Strengthening technology platforms
- Funding future acquisitions
- General corporate purposes
Market Position
Since its inception in 2008, Amagi has evolved into a global leader in SaaS-based video solutions. It serves over 45% of the top 50 media and entertainment companies worldwide, offering:
- Cloud Modernisation Services
- Streaming Channel Management
- Content Monetisation and Marketplace Tools
Financial Snapshot
For FY25, Amagi reported:
- Operating Revenue: ₹1,162 crore
- EBITDA Margin: 2.02%
- CAGR since FY23: 30.7%
- Turnaround from earlier losses to EBITDA-positive status
With this IPO, Amagi is not just raising capital—it’s reinforcing its position as a global media tech powerhouse.
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